Collaborations
Partner with HARUNARU
Collaborate on Korean skincare in Europe.
HARUNARU connects curated Korean skincare, routine education, pop-up experiences and customer feedback for brands, creators, venues and retail partners.
What we build with partners
We prefer collaborations that help customers understand texture, routine fit, ingredients and everyday use. The goal is not one-off discount noise. The goal is participation, learning and useful content.
Brand market test
For Korean beauty brands looking for European customer feedback, product storytelling and curated retail exposure.
Pop-up and venue partnerships
For restaurants, cafes, studios and event spaces that want to host calm, useful K-beauty experiences.
Creator content
For creators who can document texture, routines and honest product experience without exaggerated claims.
Retail and community projects
For shops, salons and local partners interested in routine curation, sampling and community-led discovery.
Good fit
- Routine-first brands with clear product use cases.
- EU-ready products with responsible person, CPNP and compliant product information.
- Creators who can explain how a product feels and fits into daily care.
- Venues that can support small, thoughtful customer experiences.
Not our style
- Before/after pressure, cure claims or disease treatment language.
- Discount-only campaigns with no customer learning or feedback loop.
- Products without clear regulatory status for EU sale.
- Overcomplicated beauty promises that customers cannot verify.
Compliance note: HARUNARU communicates cosmetics within EU cosmetic claim boundaries. We avoid disease, treatment, medical or guaranteed-result claims and focus on appearance, routine, texture and everyday care.
What to send us
A short proposal is enough. We will review whether the collaboration fits HARUNARU’s routine-first direction and customer community.
For brands
- Brand name, country and contact person.
- Product category and hero products.
- EU regulatory status where relevant: RP, CPNP, PIF/CPSR and INCI.
- Goal: pop-up, sampling, retail test, content or long-term partnership.
For creators and venues
- Who you are and where your audience or venue is based.
- What type of collaboration you imagine.
- Relevant links, previous work or event examples.
- Preferred timing and language: English, Czech or another European language.
Have a collaboration idea?
Send us a concise proposal. If it fits HARUNARU’s customer community, we will follow up with the next step.
