Brand Assets
HARUNARU Brand Assets
Use HARUNARU clearly, calmly and consistently.
A practical brand guide for partners, affiliates, creators and collaborators. Use this page when introducing HARUNARU in content, events, proposals or community campaigns.
Brand foundation
HARUNARU is a daily Korean skincare routine brand. The brand is calm, structured and professional, helping customers build steady skincare habits instead of chasing quick fixes.
Position
A calm-core, professional K-beauty routine platform based in Prague.
Promise
Professional Korean skincare made easier through routine guidance, thoughtful curation and everyday use.
Personality
Calm, precise, trusted, structured and quietly confident.
Copy you can use
Use these descriptions when introducing HARUNARU. Keep the tone simple and avoid exaggerated beauty promises.
One-line description
HARUNARU curates Korean skincare routines for calm, everyday care in Europe.
Short description
HARUNARU brings professional Korean skincare into daily routines through thoughtful curation, ingredient awareness and calm, consistent care.
Long description
HARUNARU is a Prague-based Korean skincare platform focused on routine-first product discovery. We connect curated products, skincare education, pop-up experiences and community feedback so customers can build simple, steady habits around their skin.
Logo identity
The HARUNARU wordmark should feel clean, stable and confident. Keep enough spacing around it and avoid adding effects, outlines or decorative backgrounds.
HARUNARU
DAILY SKINCARE
Logo rules
- Use the full HARUNARU wordmark when possible.
- Keep clear space around the logo.
- Use black, white or approved neutral backgrounds.
- Do not stretch, crop, rotate, recolor or add shadows to the logo.
- Do not place the logo over busy product photos unless contrast is clear.
Color palette
HARUNARU uses soft warm neutrals inspired by natural skin tones. These colors should create a calm, refined and trustworthy atmosphere.
#FEF7F2
#E1DACA
#D3C6BC
#A59083
#B29079
#646355
Typography and visual tone
Typography
- Headings: clear, structured and professional.
- Subheadings: softer and refined, without becoming decorative.
- Layout: generous spacing, stable hierarchy and calm rhythm.
Image direction
- Simple, sharp and natural rather than overly soft.
- Use urban naturalness: city, nature, wood, stone and wool textures.
- Prefer straight lines and quiet composition.
- Avoid overly glossy, crowded or exaggerated beauty imagery.
Language guide
HARUNARU content should be useful, credible and EU-safe. Partners and affiliates should avoid medical or guaranteed-result language.
| Say | Korean skincare routines, curated in Prague. Routine-first K-beauty. Calm daily skin habits. Texture notes. Ingredient awareness. Everyday care. |
|---|---|
| Avoid | Acne treatment, cures, heals, whitening, removes wrinkles, guaranteed results, medical-grade claims, dramatic before/after promises. |
| When gifted or paid | Clearly disclose the relationship. Use #ad, gifted by HARUNARU, affiliate link or another required disclosure depending on the platform and country. |
| Product claims | Focus on appearance, feel, routine fit, texture and daily use. Do not claim that a cosmetic product treats a disease or medical condition. |
If you are unsure whether a phrase is compliant, contact HARUNARU before publishing. We may ask partners to revise content that does not match the brand or regulatory direction.
Need official assets?
Request logo files, brand wording or campaign-specific copy before publishing partner materials.
